Upcoming NZ on Air changes

Worth knowing if you’re thinking of applying for, or been applying for, NZ On Air video grants, especially the part about more focus on emerging artists!

NZ On Air is set to undergo a fairly significant set of changes to the way funding is distributed to artists seeking assistance.

Music business consultant (and former head of EMI) Chris Caddick was commissioned in April 2010 to undertake a full and unbiased review of New Zealand’s domestic music funding programmes. As a result, NZ On Air is now planning a massive set of changes to the way New Zealand music is funded and promoted.

Over a hundred “industry types” were interviewed, while 655 members of the public responded to a comprehensive online survey on the matter.

Acknowledging the invaluable assistance that NZ On Air has given our artists, and the boost that NZ Music has seen over the past two decades, Caddick’s report also concluded that certain aspects of the music industry (most notably digital platforms, alternative radio and up-and-coming artists) were not receiving the attention or funding that could almost certainly benefit the industry as a whole.

The findings and recommendations of the report are split into three main categories. Namely:

* Promoting greater diversity and encouraging new artists to achieve airplay success
* Bolstering NZ On Air’s promotional activities, and
* Promoting greater professionalism in the industry.

The suggested changes are intended to build on the concept of connecting local music with an audience through broadcasting, and include the following pretty cool (we reckon) ideas:

* Alongside commercial radio activities, making greater use of alternative platforms such as student radio, online and digital platforms, to broaden funding opportunities for new New Zealand music
* Weighting funding support more towards emerging artists (rather than established artists)
* Using a wider range of music experts to help select funded projects
* Placing support for music from more established artists on a more business-like footing: for example, cost-sharing and income participation
* Providing a maximum of three grants per artist per year, all on a fully contestable basis
* Focusing available funding on tracks (including music videos). Album funding will be abolished
* Tightening eligibility criteria for funding. Demand for funding currently outstrips supply by up to 100: 1

Says the press release: “We welcome the findings which give us the basis we need to make significant policy changes. The music team is now working energetically on an operational response which will embrace a wide range of music for varied broadcast and online audiences. We expect to have changes ready to implement by 1 July 2011”.

Read the full review here (PDF 1.74 MB)

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