“Chop the loop or shoot the gap”

Had an interesting convo with homie a while back about looped up beats. You know the ones, the beat is in essence just a loop (predominantly soul thanks to yeezy’s pwnage of said genre).
The bro has been messing round and making beats for a bit and was of the opinion that there’s no real skill or creativity needed when you’re just slapping on some drums, bass, and maybe some strings in the hook. Another bro suggested digging for those samples was part of the art and a skill in itself.
Alphabethead said this about it in his blog:

When making sample-based music I feel I’ve succeeded when, rather than the old ‘Oh, he just slightly tweaked Kraftwerk’ type of response I elicit more of a ‘What the hell was that? Was it Frank Sinatra or Frank Zappa?’ The further removed my piece is from the original the better. This kinda sums up my thoughts on sampling. I have absolutely no qualms about using another artist’s work just as long as:

(a) The ‘sample’ of another piece of work is a ‘component’ or ‘element’ in the new work rather than the ‘crux’.

(b) The work can be viewed as a new composition in its own right and doesn’t decrease the artistic merit or impinge on the viability of the existing piece.

Of course what defines a ‘new composition’ or constitutes an ‘element’ is certainly a contentious issue. I’ve found that proving a piece of sample-based music is (at least) equal to the sum of its parts can be an uphill battle…

I think as a beatmaker you can get caught up in making sure you’re doing the above, but from an MCs perspective, regardless of how many times you’ve heard a sample, or even an instrumental, it’s never gonna be the same as those previous joints after you’ve put your words on the canvas. Personally, if I find a loop that I haven’t heard used before, and I wanna rap on it, I’ll make it into a beat so I CAN rap on it, means to an end. Any sort of ‘that’s not creative’ doesn’t get a second of entertainment throughout the process, because I’m always thinking about the end result of words over beat. Keen to hear your thoughts on the topic if you’ve got any…

If you haven’t listened to Outta my Hands …firstly, we’re not friends anymore, and secondly – it’s just down there… but here’s what I sampled for that beat:

Outta my hands – now in yours. If you want it.


Percieve – Outta my Hands by percieve

EDIT: If you like it, you can buy the track on iTunes or here at CdBaby.

This is the first track from the bunch of finished songs/still being written, new songs/EP that I’m puttng together at the moment. That’s TK singing in the hook…he’s pretty good at singing stuff, and is on a couple of other joints in said collection of tracks.

It’ll be up for download soon, we’re also shooting a vid for this, the treatment is pretty tech so it’s looking like 2 months of shooting and 1 month of post production, I’ll be posting once we start that!

Good, bad, whatever, let me know what you think about it!


Delegate it up

Earlier this week I managed to pull the-now international-homie D Dot Dallas away from the tennis for an advice filled convo about how I’m gonna go about releasing my new stuff, and how I should be going about gettin my thing done in general. Dave is one of my favourite rap mates (not that I have heaps) to go to for advice…firstly cause he obviously knows his shit, and secondly cause he’ll mix the advice in with enough insults for you to not really feel like you’re abusing your friendship for free career advice.

I think I’ve had this same conversation Continue reading

Upcoming NZ on Air changes

Worth knowing if you’re thinking of applying for, or been applying for, NZ On Air video grants, especially the part about more focus on emerging artists!

NZ On Air is set to undergo a fairly significant set of changes to the way funding is distributed to artists seeking assistance.

Music business consultant (and former head of EMI) Chris Caddick was commissioned in April 2010 to undertake a full and unbiased review of New Zealand’s domestic music funding programmes. As a result, NZ On Air is now planning a massive set of changes to the way New Zealand music is funded and promoted.

Over a hundred “industry types” were interviewed, while 655 members of the public responded to a comprehensive online survey on the matter.

Acknowledging the invaluable assistance that NZ On Air has given our artists, and the boost that NZ Music has seen over the past two decades, Caddick’s report also concluded that certain aspects of the music industry (most notably digital platforms, alternative radio and up-and-coming artists) were not receiving the Continue reading

Outta my Hands video – the drawing board

Park Road - the sky doesn't always look like that

I had my first sit down with Darwin Go this week about a video we’re doing for a new track you might have heard me do live if you’ve been to a gig in the last little bit, it’s called Outta my Hands. Darwin did a lot of the post production for the Whoa video, and also did the homie TK’s Liar Liar ft. Deach video recently.

I met Darwin at his work, Park Road productions…and man, that place is unreal – from the outside it looks like a 5 star japanese hotel, and from the inside… a gentlemans-by invite only-country club. It was opulent as fuck. I don’t really use that word often, but its justified as here.

The bro has a mean concept for the vid which we’re gonna get started on soon before we lose Welly’s something-like-summer weather, so we’re brainstorming up a couple of locations now. Its gonna be a smaller budget than Whoa, relying entirely on the cd/royalty money I’ve had stashed away fattening up slowly in shares (shout outs to Australia’s mining sector lol). So we also need to start planning any product placement/sponsorship we can pull to stretch that money out like the rubberband I keep it tucked in. If you’ve got any ideas lemme know! I’ll keep you updated with mine.



I obviously kept my expenses to a minimum October/November. I don’t think I can justify going into a bank to deposit this. Thanks anyway IRD…

On that note…I think I wrote a post on this back in www.percieve.co.nz version 1.0 but in case you didn’t read that one… if you’re rapping/making any sort of music with an intent to sell that music, if you’re paying for anything related to said musical pursuit… register yourself a company and claim that GST back! Meeting your crew to talk about album ideas? That’s a business lunch homie. Topping up the ride to drive out for a gig practise? That’s a business trip – keep the receipts!